Independent publication. Some links are affiliate links; we may earn a commission at no extra cost to you. Disclosure
Sales funnel research, without the copycat nonsense

Study smarter funnels. Build your own.

Funnel Fieldguide helps marketers break down sales funnels, competitor journeys, offers, landing pages, follow-up, and testing—then turn those observations into original, measurable work.

Start here

Fieldguides for the whole funnel

Fieldguide

Funnel Hacking

Study competitor journeys, translate patterns into hypotheses, and build original tests.

Fieldguide

Sales Funnels

Plan customer journeys from first touch through conversion, follow-up, and retention.

Fieldguide

Competitor Research

Analyze public competitor messaging, ads, pages, offers, and follow-up with disciplined evidence standards.

Fieldguide

Optimization

Improve landing pages, experiments, funnel metrics, tracking, and order-value paths.

Fieldguide

Tools & Training

Choose tools and educational resources by the job they need to do.

Core reading

Build the model before you build the page

Free training

Want the source company's funnel-hacking walkthrough?

The current Funnel Hacking Secrets offer is presented as a free webclass covering funnel hacking, funnel cloning, and traffic concepts. Merchant details can change, so review the current registration page before signing up.

View Funnel Hacking Secrets ↗

Affiliate link: Funnel Fieldguide may earn a commission if you later make a qualifying purchase. No earnings or ROI are promised.

Explore the Free Funnel Webclass ↗